Teknosa Increased Sales by 40% with Click2Social SaaS
” Thanks to the SaaS platform developed in collaboration with TechLab Bilisim and Click2Social, which was introduced to the world at IBC in September, Teknosa became the first brand to run a real-time digital sub-band ad campaign on terrestrial broadcast on television channels affiliated to Ciner Group.
The platform enables the data captured from websites to be instantly displayed as sub-band or spot ads at any second of the terrestrial broadcast with Titlebox 7 CG infrastructure.
Levent Kasapoğlu, Digital Director of Mediacom, shared his views on the subject;
“Click2Social team helped us a lot both with the innovative infrastructure they developed and with their solution-oriented approach to technical issues during the campaign within the DCO project we realized with them for Teknosa.
We achieved significant sales increases in the TV-DCO project, which we carried out for the first time in Turkey, and for the first time in Turkey, we were able to instantly optimize a campaign consisting of digital-based creatives in many different aspects such as program audience data, site traffic, instant discounts, sales performance numbers.
As a result of the campaign, we managed to outperform standard offline ads in all product groups and achieved a sales increase of up to 40% in some product categories.
We would like to thank Click2Social for the innovative platform they developed and the solution-oriented approach they showed us during our working period.”
Ferhat Er, 360 Projects and Innovation Coordinator of Ciner Media Group, which owns Bloomberg, HaberTürk and Show TV channels, said;
“As Ciner Media Group, Click2Social and Mediacom, we are proud to realize a first in the world. The results of the Teknosa DCO Tape study, which we realized thanks to the belief and determination of all channels within Ciner Media Group in advertising innovation, also impressed us very much. The involvement of all the legs of the media in this work and their instant reflexes during the implementation phase, which is the most important stage of this innovation brought to our lives by Click2Social, differentiated us from our competitors and positioned us as the only media in this field in Turkey. First of all, we would like to thank the brand for its belief in this use and then to all business partners.”
Haluk Yalınkaya, co-founder of Click2Social, stated that they are very proud of the realization of the project and achieving a first,
“We would like to thank Teknosa, Mediacom and Ciner Media Group for supporting us in making our dream a reality. We will continue to take firm steps forward on the path we set out with the goal of digitizing terrestrial broadcasting all over the world.”
Ömer Sever, General Manager of TechLab Bilisim , which provides the necessary technology infrastructure and technical support services for the use of the Click2Social SaaS platform on terrestrial broadcasting platforms,
“Our primary goal is to expand the use of this project, which is a first in the world, on broadcast platforms around the world. In line with this goal, our cooperation with Click2Social will continue to increase. As a company that has adopted innovation as a principle, the successful results of this project are very important and pleasing for terrestrial broadcasting platforms to gain the capacity to compete with the digital world.”
For more information, please call TechLab Bilisim office at +90 850 532 75 69.