What is OTT?
If you’ve ever binge-watched multiple episodes of a TV show on Freevee, streamed live events on Twitch, or watched your favorite streaming app on Fire TV, then you’ve experienced over-the-top (OTT) video content. OTT, also known as Streaming TV, refers to all content that is delivered to viewers over the internet directly through a video streaming service, without the use of traditional satellite receiver systems, and is typically watched on TV.
OTT ads, also known as Streaming TV ads, are ads served to viewers in this video content. More and more viewers are choosing streaming video content over traditional cable and satellite TV systems. OTT, or streaming TV, therefore offers advertisers the opportunity to reach new audiences at scale.
OTT or streaming TV refers to any media streaming content delivered over the internet. It includes subscription-based streaming services where consumers can access content whenever they want without having to use a traditional satellite or cable provider.
Enhanced TV is a broad term that refers to streaming content that goes beyond linear television distribution models to other devices and applications. Many of these services are described by acronyms such as OTT, CTV, TVE, OLV, VOD, SVOD, TVOD, AVOD and PVOD.
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Channels Where It Is Used
National Channels
Religious Channels
Local Channels
University Faculties of Medicine
University TV Channels
Web TVs
Connected TV (CTV)
A connected TV or CTV is a device that can be connected to a TV or Smart TV and used to deliver video streaming content. CTVs include game consoles, Smart TVs or digital media players. A CTV is essentially a device that allows you to connect to the internet to access video content.
TV Everywhere (TVE)
TV anywhere (TVE) enables consumers to access the entertainment content they want over the internet, from anywhere, and all users need to do is access content from their preferred subscription-based services using their login credentials. Sometimes referred to as authenticated streaming or authenticated video on demand (VOD)
Online video (OLV) advertisements
Online video (OLV) ads run before, after and in the middle of video content on websites. OLV ads appear in both in-stream and out-of-stream formats, in browser and apps, on desktop or mobile devices and tablets.
Video on demand (VOD)
Video on demand (VOD) is video content that consumers can access at any time. There are four main types of VOD: subscription-based video on demand (SVOD), pay-per-view video on demand (TVOD), ad-based video on demand (AVOD) and premium video on demand (PVOD).
SVOD
Subscription-based video on demand (SVOD) is content that is accessible to consumers who sign up for a subscription to a particular service, allowing them to watch as much content as they want for a fixed monthly fee. Amazon Prime Video is an example of this type.
TVOD
Pay-per-view video-on-demand (TVOD) content is purchased on a pay-per-view model. Viewers can buy content to watch repeatedly or rent it to watch only once. Amazon Prime Video Store is an example of a TVOD service.
AVOD
Ad-based video on demand (AVOD) requires no subscription or transaction fees. This content is financed by advertising. Freevee is an example of an AVOD service. Viewers can access a wider variety of content by adding AVOD to their streaming options.
PVOD
Premium video on demand (PVOD) is a newer concept. In these services, movie studios and other providers offer premium video content, such as access to the first screening of a movie, at a higher price point.
Equipments
- IPTV Over Satellite
- Push Over Satellite
- Node CDN
OTT, VOD and CTV comparison
These very similar acronyms are easily confused. OTT is about the way content is delivered (over the internet). VOD is about how consumers access content – whether through a single purchase, by subscribing to a service or by watching ads. CTV is the device that viewers use to access content.